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MODULE 1

INTRODUCTION

Lesson 1

Course Description:
Welcome to Profits and Pit Stops 

For so many of us, the exhilaration of F1 lies in the heart-pounding moments, but beyond the thrill lies a complex world of finance that shapes every podium finish.

This is a beginner-friendly course for anyone who wants to understand basic financial concepts. If you’re someone who enjoys Formula 1—or just want real-world examples to make sense of ideas like budgeting, revenue, or sustainability—this course is for you.

We use Formula 1 to explain how money moves in a high-stakes environment: how teams make financial decisions, how rules shape what they can spend, and how global challenges like sustainability impact the business side of sports. Every term is explained clearly and always ties back to a real-life example in F1.

Lesson 2

Course Objectives

By the end of the course, you’ll be able to: 

  • Understand core financial concepts—like budgeting, revenue, and investment—through the exciting real-world example of Formula 1.

  • Explore how F1 teams manage spending and build competitive strategies within financial limits like cost caps and capital expenditure rules.

  • Examine how global sports organizations build financial resilience, and how F1 teams respond to economic shifts, disruptions, and international pressures.

  • Analyze how financial regulations in F1 promote fairness and innovation, helping smaller teams stay in the race while supporting long-term growth.

  • Have insight into sustainability finance, learning how teams balance performance goals with environmental investments, and how financial rules are evolving to support greener operations.

  • Understand the role of sustainability in F1’s business model, from team operations and sponsor relationships to the way host cities plan race weekends.

  • See how global tax planning and business structure impact where teams and drivers are based, and how that affects the financial side of the sport.

  • Connect financial strategies in F1 to broader business themes, including sponsorship value, return on investment, risk management, and sustainable growth.

I hope you enjoy learning about the financial structures behind Formula 1, and how it can be (almost) as dramatic and exciting as the sport itself.
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